Depending on the foot traffic, how you look after them, and how aggressive your feet wiping is, the dontbeadoormat design will fade over time. It is best to pop them on a sheltered doorstep with minimal rain or UV light (coir mats lap that up!)  It's also best that you love your dontbeadoormat almost as much as your first born / fur baby / fave house plant. Every now and then your dontbeadoormat might need a wee shake and pat on the backside to keep it as looking as slick as poss. 
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